***Note: I received a free digital review copy of this book from NetGalley in exchange for an honest review.***
Seasonal titles are often hit-or-miss in terms of quality and sales-worthiness. You have your perennial bestsellers, the classics, which always perform well. Then there’s the seasonal titles featuring licensed characters, like Pete the Cat or Peppa Pig. These are always a big hit with preschool audiences but are certainly nothing to write home about. And then finally are the newbies, the titles published especially for the holiday(s) in question that aren’t tied to any other franchise or proud tradition save the holiday itself.
Halloween Is Coming! belongs to the last category. My verdict: it’s absolutely delightful. Everett’s pithy rhymes combined with Wen’s clean and colorful illustrations make for a spook-tacular family read for Halloween night. I also really appreciated the diversity of the children featured in the picture book. Too many children’s books focus exclusively on able-bodied white children and this deliberate act of exclusion prevents BIPOC children and children who are differently-abled from being able to socialize themselves within the framework of their peers. In short, representation matters, and it doesn’t just matter in social issue titles that explicitly deal with race, ability, or any other demographic characteristic.
I’m comfortable in saying that Halloween Is Coming! is my favorite new Halloween title published this year and will be one I enjoy reading in the future as well as recommending to my littlest customers and their adults.
Halloween Is Coming! was published by SOURCEBOOKS Kids on August 3rd, 2021 and is available to purchase wherever books are sold.
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